How QR Codes Can Create Value for You – Now!

You may be wondering “What are QR codes and how can they benefit me and my business?” More specifically, “How can they help me drive sales, and brand awareness within my existing area, for my sales team, or organization?”  These are very valid questions.

First of all lets begin by examining the ‘what’ behind a QR code. Jeff Korhan, over at the Social Media Examiner site, does a great job of explaining the details (so click here to read his short article on this ) but basically:

QR codes are two-dimensional (2D) matrix barcodes that can hold thousands of alphanumeric characters of information. Their ability to hold more information and their ease of use makes them practical for small businesses.

Let’s go to the fun part, the ‘why’ and how they can create value for You- Now! By creating your own QR code (using the methods Jeff mentions or the Google URL shortener) you can distinguish you and your offering from your competition in a matter of minutes.

QR Codes can be used in a variety of ways to drive your customer to your website:

  • The front or back of your business card
  • Brochures and other printed material
  • Name tags

A quick story…

This past week I was in Dallas attending the Solar International trade show with one of our key customers. This was the first time this organization had atended the show and so they opted for the 10X10 booth like many first timers often do. Upon entering the building we were faced with Sony, Sharp, Westinghouse, Siemens and many other well established brands, both nationally and internationally. Not to worry, their VP of Sales had done her home work. As part of her homework she had created a QR code for their website and product offerings.

As the show opened her strategy was to leverage the QR code with the booth attendees by involving them with their iPhones and Androids and the outcome wsa fantastic! As people filed by the booth they were encouraged to use their phones to scan the QR code, and when they did my customers website appeared on their screen. In an instant they went from an off-line to an on-line presence and thus fully engaging their prospect.

You can do the same. You can use QR codes to create value for You- Now!

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