How QR Codes Can Create Value for You – Now!

You may be wondering “What are QR codes and how can they benefit me and my business?” More specifically, “How can they help me drive sales, and brand awareness within my existing area, for my sales team, or organization?”  These are very valid questions.

First of all lets begin by examining the ‘what’ behind a QR code. Jeff Korhan, over at the Social Media Examiner site, does a great job of explaining the details (so click here to read his short article on this ) but basically:

QR codes are two-dimensional (2D) matrix barcodes that can hold thousands of alphanumeric characters of information. Their ability to hold more information and their ease of use makes them practical for small businesses.

Let’s go to the fun part, the ‘why’ and how they can create value for You- Now! By creating your own QR code (using the methods Jeff mentions or the Google URL shortener) you can distinguish you and your offering from your competition in a matter of minutes.

QR Codes can be used in a variety of ways to drive your customer to your website:

  • The front or back of your business card
  • Brochures and other printed material
  • Name tags

A quick story…

This past week I was in Dallas attending the Solar International trade show with one of our key customers. This was the first time this organization had atended the show and so they opted for the 10X10 booth like many first timers often do. Upon entering the building we were faced with Sony, Sharp, Westinghouse, Siemens and many other well established brands, both nationally and internationally. Not to worry, their VP of Sales had done her home work. As part of her homework she had created a QR code for their website and product offerings.

As the show opened her strategy was to leverage the QR code with the booth attendees by involving them with their iPhones and Androids and the outcome wsa fantastic! As people filed by the booth they were encouraged to use their phones to scan the QR code, and when they did my customers website appeared on their screen. In an instant they went from an off-line to an on-line presence and thus fully engaging their prospect.

You can do the same. You can use QR codes to create value for You- Now!

Be Yourself: You Can Do This – You Can Sell

My team just completed training with a new group of sales recruits – I am talking fresh out of college and raring to go.

I was amazed at the level of natural skill that each individual possessed – yet with that, several seemed timid and unsure.

Hey, I felt the same way in the early 80’s and you probably have at some time too!

Perhaps you may be feeling a bit apprehensive. Here is the deal if you feel that you have what it takes to sell for a living then you can sell. Only you really know. Choosing to do so is the first step in the process. I do not say that it will be easy, but I am completely convinced that you can succeed once you choose to do so.

I realize that many who are in sales may have chosen the wrong career for a myriad of reasons and they are better suited for another career. But I am speaking to you whose natural make up, your DNA, is to sell. You can start slow and use your natural ability and authenticity to create value. This will create a solid foundation and serve as a huge confidence builder. Your natural make up may be a quiet soft spoken manner, an analytical thinker, or an extrovert that meets no stranger. Each of these styles has the ability to create trust, and people like them. Why? The answer is simple – you are authentic and genuine! The customer will smell a phony a mile away.

Not quite there? I understand. Consider this….

There is no wasted experience. Your background, previous career (or careers) may have been a flop. I promise that at some point in your career the opportunity will present itself when a customer, or colleague has a need and you can call on you previous experience to meet their need.

With time and a willingness to be a student of the game you will experience success.

– Andy



What Really Motivates You to Excel?

What motivates you to excel in your sales career? Is it your company, your boss, your staff, your sales quota, your financial commitments and obligations? How about your customer? How about the thrill of the entire sales process?

While sitting on a 6:00 a.m. return flight last week I began a conversation with the gentleman in the next seat who is a sales executive for a Fortune 1000 company. Typically at this time of the morning, my coffee (black please), my iPad or my newspaper is top priority.

In asking for a second cup of Java, I noticed this gentleman was reading a sales book by a national author that I admire. As we exchanged with what began as idle chit chat, the pace of the conversation picked up as we discovered that we were both in sales.

Out of the blue he did not pose the typical question of what do you do, for whom, how long or any other questions stemming from my resume. Instead he asked this simple question….

What Really Motivates You To Excel?

This was a question that required little or no hesitation. My simple response was “My customers”. The why behind my response is that early in my career I tried to use my quota, yet that did not work, many of my sales managers used this as a fear tactic. Instead I chose a different route. I chose to focus on the needs of my customer, and oddly enough the sales quota took care of itself as did my financial commitments and obligations. Today as a business owner the same is true. If I focus on my customers and prospects (although met with the typical challenges) the growth takes care of the rest.

You can soar well beyond your company’s and your own expectations simply by finding out what is important to your base of customers and prospects and working relentlessly in providing a solution that will meet their needs and yours as well.

To your success,

– Andy