7 Principles that can Create Significant Market Share and Grow your Business

1. Creating Power with your Value Proposition

  • What is your value proposition?
  • Using the ‘why’ and ‘how’ model.
  • Small groups: creating your compelling value proposition.
  • Large group: test drive your thoughts.

2. Targeting your best customer offices for growth (Pre-assignment)

  • Profiling your customer offices: full access, limited access, no access.
  • Profiling your customers using M (maintain), G (grow) A (acquire)
    • Maintain – Those customers where organic growth is limited.
    • Grow – those offices where realistic opportunities exist with adjusters/nurses,product/service offering.

3. Creating a solid strategy for gaining office access

  • Email voice mail techniques
  • Leveraging your relationships and social media

4. Office penetration- Coloring in the ‘white space’

  • Use the Going Green technique to leverage your relationships
  • What is important to the branch managers, claims managers, nurses and adjusters.

5. Creating customer loyalty

  • Leveraging your stewardships for maximum benefit

6. Reaching/connecting with the stay at home adjuster, nurse, ICM

  • Communication as a top priority
  • Leveraging your resources regardless of service
  • Hear from our NCH guest speaker

7. Levering your TPA relationships for new business growth

  • Who are their key employers?
  • Primary injury type(s)