1. Creating Power with your Value Proposition
- What is your value proposition?
- Using the ‘why’ and ‘how’ model.
- Small groups: creating your compelling value proposition.
- Large group: test drive your thoughts.
2. Targeting your best customer offices for growth (Pre-assignment)
- Profiling your customer offices: full access, limited access, no access.
- Profiling your customers using M (maintain), G (grow) A (acquire)
- Maintain – Those customers where organic growth is limited.
- Grow – those offices where realistic opportunities exist with adjusters/nurses,product/service offering.
3. Creating a solid strategy for gaining office access
- Email voice mail techniques
- Leveraging your relationships and social media
4. Office penetration- Coloring in the ‘white space’
- Use the Going Green technique to leverage your relationships
- What is important to the branch managers, claims managers, nurses and adjusters.
5. Creating customer loyalty
- Leveraging your stewardships for maximum benefit
6. Reaching/connecting with the stay at home adjuster, nurse, ICM
- Communication as a top priority
- Leveraging your resources regardless of service
- Hear from our NCH guest speaker
7. Levering your TPA relationships for new business growth
- Who are their key employers?
- Primary injury type(s)
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